ABIBA - Barcelona Wellness Agency

Interior, branding and experience design for a health institution

This is the final project presented at the end of the spatial design element of the Masters. It’s the result of over three months of work from my teammates, Cecilia Vargas and Ximena Aguirre, and myself. Our task was to design the entire interior and spatial experience of the official Health Agency of Barcelona.

The project had to consider the circumstances caused by COVID-19, which meant our final proposal had to allow for social distancing measures, easy movement around each level and ensure hands-free use of most public elements.  

As with the “Two Rosalías” project, we also worked collaboratively throughout, specially in the initial stages of this project covering research, concept and distribution. We then took responsibility for the delivery of certain areas: custom furniture, industrial design and all aspects of the 3D work was managed by Cecilia; architectural elements, including the precise definition of every plan and elevation was managed by Ximena; whilst I was more greatly involved in the interior styling and the selection of furniture, and directly responsible for the digital experience, branding and graphic design aspects. I also took responsibility for the design and construction of the executive report, which formed part of our final assessment. You can find the full document (in Spanish) below: 

Starting point & Research

The project goals

 
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Build a narrative that generates an identity of its own to the company

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Configure the space according to principles of corporate interior design and the health sector

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Work for universal, gender and generational accessibility, sustainability and connectivity

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Incorporate the consequences of the current health crisis

The team’ goals

 
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Transfer to space the concept of health promoted by the institution

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Demonstrate the appreciation of society with health sector workers for their hard work

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Generate comfort and a safe environment for the users of the building

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Design to comply with the principles of the WELL certification

 

To put ourselves in the shoes of the people who will use the space on a daily basis, we defined four User Personas: three of them would be regular users of the agency and the last one would be a neighbour who comes sporadically for workshops, classes and the occasional coffee.

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Once we defined the profile of each of the personas, we imagined what their user journey in our proposal could be like. This way we were able to find concrete examples and ensure that the experience remained consistent with our design principles.

Checkout our full User Personas and their Journeys (in Spanish)

Concept

Our proposal was born from the concept of "permahealth": a more balanced, holistic and constant vision of health, one that considers health as much more than not being sick, rather a lifestyle affected much more than purely physical: it is a state of well-being. This is how we came to our name: ABIBA (Barcelona Welfare Agency, “Agencia del Bienestar de Barcelona” in Spanish) and our strategic concept:

CULTIVATING WELL-BEING

A constant, holistic and sustainable vision of the common good

 

 

DESIGN PRINCIPLES

Based on our concept we defined six principles of experience, the design levers on which our entire proposal is based, giving it consistency and coherence:

We continued defining a moodboard that would reflect the sensations and materiality of the space that we were imagining. The presence of abstract elements such as the concept of farming or the warmth of a hug stand out, as well as other more tangible elements such as the enveloping presence of vegetation or the use of soft and cozy lighting.

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Regarding materials, we used natural elements such as wood and plants, with different shades of green in the form of vegetation (olive, bottle green ...) and finally textiles and ceramic details which add warm colours and terracotta.

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Graphic Elements

Once we defined the concept and design principles, we began to build out the project at different levels, starting with the name and the brand image. We defined our main colour as: “soft green” – bringing the concept of culture and nature; and “tile red” in reference to the earth, what is human and warm. Finally, we defined our logo, which can be read in various ways: two hands about to embrace, a circular shape that represents sustainability, or two natural shapes intertwining...

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We also defined the look and feel of signs and other graphic elements, including a complete digital ecosystem of screens that would accompany users, providing them insights on wellbeing, milestones achieved by the team or reminding them of events.

Furniture

When choosing furniture our main goal was to make users feel at home. With that in mind, we looked for pieces that allow for high traffic, whilst retaining the homely, welcoming elements. For the reception area, for example, we sought to create an environment that could be mistaken for a living room instead of the typically formal and cold lobby of most public institutions.  

In accordance to our design principles, we strived to maintain comfort and to be environmentally conscious when choosing materials and fabrics. We also looked for pieces that are simple and clean in their design.

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Final layout and images

We defined three large, well-differentiated areas: the common areas, the production zone and the terraces. In order to distribute each department, we began by limiting the capacity per floor, assigning each of them a maximum of 20 people.

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GROUND FLOOR AND MEZZANINE
We started looking at the project from the outside, in the following images you can already see some of the interventions that we carry out such as the setback of the facade. This intermediate space allows us to locate a bicycle parking lot in addition to allowing for disinfection and taking people's temperature before entering the building. On the left side we have a video wall in which we show information about the building as well as health news, the weather report or info about events.

Upon entering we have the reception and registration area and a cafeteria in front. This entire area is a common and social space open to the entire community, we call it "La Plaza". Here we can see the new location of the staircase, in a strategic point that invites people to make use of it instead of the elevators. We want to encourage workers to use the stairs as much as possible and that meant making the staircase one of the nicest, best lit places of the whole building, always surrounded by nature.

STAIRCASE
The staircase is one of the most important areas of our proposal. We make it light and wide and we open windows on both sides so the user can remain in contact with the vegetation of the patios while going up or down. We can also see the signage to mark access to the bathrooms, the information on each floor in front of the elevators, as well as the arrows on the internal walls of the staircase that help the user to better locate themselves in the space.

PRODUCTION AREA
The first, second and third floors are dedicated almost entirely to "production", actual day-to-day work. In the left area of the first floor is the only one with mixed uses we have a multipurpose room that can be used for training both for medical personnel or the community on health-related issues such as healthy eating, health campaigns, vaccination etc. This room is right next to the terrace, which can be used for workshops on organic farming and to grown a medicinal garden.

On the exterior facade, due to its west orientation, we have blinds with a home automation system on all floors that open and close them to take better advantage of natural light and control the temperature of the spaces. The distribution of the floors is designed to be able to have an alternate circulation in bathrooms and stairs to ensure users keep interpersonal distances.

Here we can also see the wooden slats on the ceilings, that give continuity and rhythm to each floor while providing acoustic improvements and warm tones. We also see the meeting booths, some larger than others, that change along each floor to add dynamism. And we can also appreciate how light and vegetation enter through the central courtyards.

CONCENTRATION AREA (FOURTH FLOOR)
We call this area "the Forest and the Oasis", a place where we invite the user to lose themselves so they can find themselves. Once inside this space, the user finds a labyrinth of semi-translucent fabrics with images of vegetation on them. In the images below we can see the effect we intend to create with the lighting, the images on the textiles and the carpet. In the center of this space, the user will find mirrors that reflect the images of the textiles and their own image. It is here where the person discovers himself and where he will find access to the next room: a space for contemplation and introspection where the user can sit and be comfortable, isolated from the noise of life and where they can enjoy the serenity and harmony they have found with themselves.

DINING AREA (FIFTH FLOOR)
The dining room is strategically closed with glass and located on this floor to avoid bad smells but still maintaining visibility towards the patios. We propose an open kitchen of a good size so that there is an external catering service that brings semi-prepared food, thus supporting users to eat healthily and take advantage of what is grown in the orchard on the sixth floor. We propose natural material like wood and warm tones to give the user the feeling of being in the kitchen of their own home.

TERRACE
Following a holistic concept of health, the 6th floor has orchards in which users can grow edible plants. This allows for a bette use of natural resources the building enjoys such as sunlight an location. On the right side of the terrace we find an area with tables so that workers can go up to eat their lunch, and on the left side we've created a space with a high table where workshops on urban gardening and other topics can be held.

Video

 

Take a walk around ABIBA and enjoy the different spaces we created.

Password for the video: abiba

 

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